Corporate

Sky TV buys naming rights for Stadium

This article was originally published on RNZ and re-published with permission.

Sky Network Television has bought the rights to put its name on Wellington's Westpac Stadium.

It will be rebranded Sky Stadium from January next year.

Sky announced the move as it revealed it had posted an loss of $607m for the year after writing-off large parts of its business.

Chief executive Martin Stewart said the sponsorship was part of its strategy to connect with sport fans.

Westpac bank had previously announced it would pull its sponsorship from the stadium which carried its name for 19 years.

The new sponsorship deal is for six years.

Sky Stadium is only the second name for the venue, known as the 'cake tin'.

Westpac's naming rights partnership, starting when the stadium first opened in 2000, was one of the longest in New Zealand sport.

Can you help our journalists uncover the facts?

Newsroom is committed to giving our journalists the time they need to uncover, investigate, and fact-check tough stories. Reader donations are critical to buying our team the time they need to produce high-quality independent journalism.

If you can help us, please donate today.

Comments

Newsroom does not allow comments directly on this website. We invite all readers who wish to discuss a story or leave a comment to visit us on Twitter or Facebook. We also welcome your news tips and feedback via email: contact@newsroom.co.nz. Thank you.

With thanks to our partners