Media

TVNZ tells advertisers not to worry

TVNZ boss Kevin Kenrick has moved quickly to reassure advertisers after this morning’s leak that the Government is considering setting up a new public service media organisation.

The plan would see TVNZ and RNZ disappear and a new NZBC-style broadcaster established with a mixed funding model.

Leaked documents indicated that some services "could be advertising-free”.

Kenrick told advertisers the plan, if adopted, would take years to implement.

“There has been, and will continue to be, speculation ahead of Minister (Kris) Faafoi’s update on public media plans which is due this side of Christmas. To be clear, at this point in time no decisions have been made or announced despite what you may read.

“The Government’s intention is to strengthen public media – not weaken commercial media.

“You can be assured that TVNZ and the Commercial Communications Council have reinforced the need and value of television advertising platforms and opportunities for New Zealand business to build brands and promote products and services.

“Should any decision be taken to change TVNZ’s future obligations, the legislative process would likely take years to implement."

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