Primary Industries

Beef + Lamb commit to ‘reframing sustainability’

In a new report on "shaping the future of New Zealand's red meat sector", industry group Beef + Lamb has pledged to "take charge of the sustainability debate by defining our story"

Beef + Lamb New Zealand has undertaken a survey on the future of New Zealand's red meat sector and identified revamping its environmental message as one of seven "priority areas".

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